Read about this in my new biz mag. Some 22 year old kid making $60K per year selling ad space at his local Wendy's and Little Caesar Pizza boxes. I know this has been on the board many times and our friend Don Alm has discussed it. I have actually seen this done locally. Our neighborhood Pizza Hut used to do this but they no longer do this. THey don't use placemats anymore. I personally tried this and no one wanted them. But I am sure it could work in some areas. The guy sells the manual on starting this on his site. Looks like something anyone can do! If a 22 year old kid can do it, looks encouraging. But the story says his dad has made a career of selling advertising so the young kid has a great teacher.

http://traydisplayadvertising.com