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Old February 20, 2007, 05:43 PM
Don Alm
 
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Default "TOLL" positions do not have to be "products"...

...products like those which Harvey Brody has created and "sells" the "rights" to large companies.

"Toll Position" products can be;

1) 2ft by 3ft Framed Maps...mounted on the Walls of Lobbies of Hotels...with Ads around the edges...for which Advertisers pay a yearly "Toll" to have their Ads on the Maps

2) "Book of Menus" on a small stand placed in Hotel Lobbies for guests to see the Menus of many local restaurants....for which restaurants pay a yearly "Toll" to have their Menu in the Books

3) "Plastic Stands" that sit on TV Sets in Hotel rooms with TV Channels listed AND Ads for "PIZZA Delivery" and other restaurants

4) "11 by 17", Full Color, MAPS....on glossy paper....with Ads of local businesses that want to attract "Toruists"....placed in "Take One Displays" in Hotel lobbies

5) "Home Buyer Guides"....with Maps of the Area....handy info for home buyers and ADS of businesses wanting to reach people looking to buy houses...placed in Real Estate offices

ALL the advertisers on the above programs pay ME a "yearly TOLL" to keep their Ads on my "products".

Granted....these "Toll Positions" do not come close to those that Mr Brody has created HOWEVER....they are still...."Toll Positions" because the businesses must pay ME a "yearly TOLL" to keep their ads.

And...these "Toll Positions" were created from scratch and some "initial Leg Work"....but when the anniversary of the start of each program comes around...a simple Invoice gets most participants to "pay their Toll Fee".

Don Alm
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