Do-It-Yourselfer Postcard Goes to Hidden HOT Home Owner Niche
Dear Bob,
Thanks.
#1 - You could skip the flyer. Stand at the door of Wall-mart on Fridays and Saturdays. Help people haul their repair junk to the car.
THEY REALLY Need help.
Ask a few SAVVY questions. Prove you know more than they do.
YOU are hired.
#2 - A mentor discovered a hidden niche of RECENTLY RICH folks (In any town or city) who have Just this Second inherited OLDER houses, barns sheds, garages full of stuff.
(I sell the HOT leads - people with 2 houses to pay for sell one fast) to #1 realtors and top mortgage brokers. Owners of local auction houses etc.)
Send them a post card - then call.
Dear Frank Smith,
Thanks for being a great neighbor.
One of your neighbors told me you might be able to use my experience as a Do-it-yourselfer. I have Testimonials from customers.
IF you need painting, roofing, new locks, plumbing, carpentry and simple electrical repair... please call - Bob at ___________ .
Thanks,
Bob McAlister
P.S. - I also have a pickup truck if you need things hauled away. Or taken to Goodwill. I'll call you to double-check.
#3 - You know how much FUN it is to CONTROL the sales process.
Instead of WAITING for them to call.
You call them.
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