Bob,

I'm very familiar with Ed O'keefe, as well as other dental consultants.

Ed is a young guy who was broke at 25 and now, at 31, earns over $400,000 a month as a dental consultant. His materials are OK, nothing spectacular, but he is relentless in his marketing to dentists with several emails a day to each dentist along with seminars, memberships and materials for sale.

I currently receive his stuff and know exactly what he does.

Some dentists like Ed, but many are irritated by his relentless pestering.

I know this because I'm a member of some dentist forums and am "a fly on the wall" of the reality of the dental profession.

I know what most of them do, don't do, would like to do and I have created a product that's different from the rest as a result.

My marketing approach is almost ready for testing and I'm prepared to do a lot of that!

Lawrence