Thanks for the link Ankesh!

I thought the video perfectly illustrates the power of Web 2.0 which can be a confusing subject.

My understanding of Web 2.0 is that they are tools that encourage usability, collaboration and networking.

As far as tools that I think marketers should embrace?

Video.

I think it creates a magnetic link with prospects and customers. And it is that magnetic link that leads to a larger piece of mindshare.

Some marketers like Jim Edwards and Stephen Pierce were ahead of the curve. I will be jumping in with both feet this week.

It will be a guerilla video. Nothing fancy. But it will be educational and entertaining.

Aloha,

Jason