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Old March 8, 2007, 12:21 AM
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Ankesh Ankesh is offline
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Join Date: Sep 2006
Location: Mumbai, India
Posts: 692
Default Re: Hehe - cool :D

Quick Profit Idea: Parodies of Popular Products

Make fun of a product by exagurating its features. Send press releases to announce the product. Make quick sales. Move on to next parody.

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Btw I love to read SkyMall catalogs too. Some great copywriting in there.

But better than copywriting is their upselling techniques. Anyone who has interest in learning these telephone marketing techniques should do this:

Find the cheapest product in Sky Mall and call them to buy it. Then listen to how they upsell other products. It'll be a great lesson.

(Another thing which you probably won't realize on your own is - Sky Mall doesn't upsell related products only (like amazon.com does). But it recommends other products based on things like - which geographic region are you from, what did other people who bought the same product as you buy too etc.)
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