Phil,

I skimmed the Light Bulb Moments interview you presented and will have to pick a time to go through all of it again.

As PPC is an amazing tool with endless opportunitites.

Think about it.

The geograhic targeting capabilities allow you hone-in on seaches originating from virtually any particular city block and/or worldwide, immediately!

As you point out there is an incredible amount of advertising that is simply wasted. Like throwing darts over a cliff.

And, an enormous amount of ad dollars being diverted FROM offline yellow pages, magazines, newspapers, and other sources, TO PPC because of this fact.

And, that most anybody that can demonstrate an acceptable ROI with PPC could go out and grab a fair share of their own.

A good, FREE place to start is to become a Google Adwords Professional.

Combine this knowledge with a good understanding of the geograhic and/or demographic market for the products or services you choose to work with, and a PPC Ad Agency could become a viable business option.

I really like the "Why are you Paying $10,000+... for those Ads when I can Get you Online Leads, business and Sales for Small Bucks!" approach.

However, I don't know if it would be best to charge, say, a flat 15% commission of the actual client PPC ad spend. Charge a monthly fee. Charge a minimum monthly fee and/or commission. Take accounts on-the-fly and charge, for example, 25% of the monthly savngs based (or not) on a certain ROI?

What do others recommend?

Yes, definately very interesting...

Rod