One main objective of a proposal is to make an offer
to another party. Therefore, a good proposal should simply
state clearly what is being proposed and what the one
being proposed to stands to benefit for accepting the proposal.

The way I go about writing a proposal is to first have
a clear picture of what I want, that is my objective for writing
the proposal. Second, I then identify what I intend to give
as a reward to the party receiving my proposal if he accepts
my proposal.

Once I'm able to do that, then I proceed to write those
terms and conditions down. And my proposal is ready.

What you need to bear in mind, as you write your proposal,
is that there should be as much benefit for you who is
making the proposal as for the party being proposed to.

I think they call it "win-win deal."

sobazu
http://www.sowealthlibrary.com