If anyone watched Richard Branson's reality show a couple years ago, "The Rebel Billionaire - Branson's Quest For The Best" (MUCH better than "The Apprentice" BTW), you'll remember Shawn Nelson, the winner of the $1,000,000 prize.

I just visited one of his stores yesterday and decided to check him out online.

He's got a really interesting story that pretty much proves that the product itself isn't half as important as everything else that goes along with building a business.

He took a simple product and built a brand around it and figured out the best way to market it and now it looks like he's doing pretty good.

You can read his story here....

http://www.lovesac.com/sacs_education/history.php

and check out his presentation on "business backwards" here....

http://ebiz.byu.edu/video/ShawnNelson/03-22-04.wmv

fun stuff and a fun story.