In order to write both inbound and outbound scripts, I've spent many an hour on the phone with several local companies.
There is a wide gap between the good and the so-so. The good ones can help you make money. But too many will help you lose money.
A telephone campaign has several elements to it, from lead generation, upsell, cross sales and even the downsell...
Jason (and others interested in telemarketing) start with reading everything at the
www.infocision.com site; and that will give you a good place to start.
My area is a HOTSPOT for these companies, if you have a product, perhaps I can be of some direct help too.
GJA
PS. Thanks again, all this is very helpful. I suspect there could be several teleconferences, reports, downloads on just the HOW TO of telemarketing...but probably most would want to outsource this.