Bill,

Some Good marketing Lessons in that one.

Here's another Water business Winner for you...
http://www.personalizedbottlewater.com/

These are all Simple ideas with an Easy to access product...

Even if you Start with some No name Water bottle product at Costco etc...

Just Too Many interesting Money making business ideas out there...

Someone should Start a Business idea Startup network/club and get the Good stuff going...

Phil