Jim,
I don't have the exact answer to your question...
But, as I mentioned in another post...
There have been a few who have Gotten some Incredible exposure for their Specialty products...
Through some Creative communications and Networking... on a few of “The Donald's” other Concepts.
And it was All FREE! Publicity...
You just Never know what could Happen! Trump... Oprah etc...
Some Good stuff for those interested and much of it Free, except for the Courses etc...
http://www.trumpuniversity.com/blog/index.cfm
http://www.trumpuniversity.com/discuss/index.cfm
https://www.trumpuniversity.com/join/index.cfm
http://www.trumpuniversity.com/connect/newsletters.cfm
And Posting Quality comments on High PR (page rank) Blogs within your Niche is another Smart way to Get noticed...
Phil