That's really interesting.

I was curious because I read Mark Burnett's book awhile back and he's the one who basically came up with the concept of "product placment" as we see it being used now.

He sells his shows to the networks and makes a deal where he gets all the $$ for product placement. Things weren't done this way in the industry before "Survivor"

He's made a fortune doing this, starting with Survivor and The Amazing race, then The Apprentice and The Contender.

Jim