Hi Dien,

Thank you very much for taking all that time of yours to prepare that detailed answer. I knew I would get a easy to understand answer from a well respected quantum physicist that you are.

I've printed it out and given it to my son... Although I must admit I had to reread it several times to understand it all!.... Now I know why I stuck to marketing instead of physics.... I'm not smart enough for all that rocket science stuff!

Dien, you are right about there being "relativity" in business and in life itself.

Everything is relative to where you stand, and how you perceive things in your own mind.

For example, (and being a fellow Victorian, you'll understand this)... When I sold my first house in Mt Waverley and moved to Bayswater, my mother said, "Ricky...That's so far out!". I said to her, "Mum... Far from what?"... If you work in the city, yes it is further to travel than Mt. Waverley... But if you work and shop in Knox and rarely visit the city... Then it's not far out of town". My mothers perception of distance was based on a certain radius from the heart of Melbourne, where mine was based on where I worked and played.

In sales, pricing is also relative and takes on a whole new perspective depending on how you state it. For example, I often used the "reduction to the ridiculus close" when selling high ticket items. A $6000 air conditioning system sounds a lot cheaper if you tell them, "it will only cost you $5 a day, the cost of a couple of bottles of beer, for the comfort of your whole family".... Now is the happiness of your family worth $5 a day?"

Yet, in reality, that $5 a day (on finance) over 5 years at 10% interest ends up costing them $9000 all up!

Warmest Regards

Ricky Higgs




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