Hi Jason,

Thanks for sharing your experiences.... :)

It arrived in the mail today.... I finally got in my hot little hands my copy of Joe Sugarman's "Marketing Secrets of a Mail Order Maverick"....

(I've already got the first book, "Advertising Secrets of the Written Word" -- his book about advertising.... It's a good companion to "Remote Hypnosis".... :)

And I've been reading through "Marketing Secrets" feverishly, like someone possessed!

One of the lessons in the book is that the customer is the boss! It's about giving the customer what he or she wants.... not about telling the customer what's good for him or her.... That approach can backfire!

He tells a great story about this....

I've got to do something right now so I'll post this now and continue in the next message....

Dien Rice