Pete your mixing the books up. You cannot find "My First 60 Years in Advertising" by Maxwell Sackheim for less than $244.00. The other book is ""Billion Dollar Marketing by Jerry Buckanan as Sackheim was in the other world when this book came out in 1995. It is about Maxwell Sackheim ideas though. You can get that for $55 or less I think. I think I paid $60. It was worth every penny. If I could only write like him would be happy as a pig in mud.