Thanks Phil.
For anyone who wants a direct link:
http://www.truemors.com/
I usually like Guy Kawasaki's stuff. He is a very good speaker. And his books are decent too.
But I think he has overpaid for this new website. It shouldn't have cost him $12,000 - as he says it did. Because the code for the website backend is open source.
And Digg.com was famously made for $200!
The website will work - solely because his name is behind it. And he is already famous.
Its the reason changethis.com worked - because Seth Godin's name was behind it.
So in summary:
* Guy overpaid for the website
* F*ckedcompany.com is still better - has more personality.