If you like Ben Suarez... get a hold of stuff put out by Vincent James.

Like Suarez, James is a Gary Halbert "disciple".

And while James' reputation isn't "lily-white" I'll vouch that his info-products are outstanding IF you're interested in that type of direct marketing where you're offering a product through the mail or space ads. Much of the info can also be easily applied to a web-only business.

Much of what James is or has done as far as product development and marketing probably follows in line with what Suarez has done at SCI and the folks are doing at Universal.