I'll randomly post methods that I consider to be very effective when it comes to "uncovering" top-selling products that can be either sold by you or maybe even "knocked off" and improved upon giving you your very own product thus potentially creating a "toll-position" for yourself.

Obviously it's easier to sell someone else's product first then as you become more familiar with the product and the market you're serving you can as turn it "up a notch!" Everyone's goal should be to have their own product at some point for a myriad of reasons that I can get more into at a future date...

But right now it's just about uncovering methods to "find" products that you could consider selling yourself.

Hey, we all know that most products out there aren't going to make you money by being a reseller. You need to think "80/20". You need a method or methods of finding those top 20% of the items that are representing 80% of the sales.

Trust me... you'll work five-times as hard trying to selling a product that really no one wants than you will selling something that there already is demand for. I've been there I know!

I read the posts on this site and others from people lamenting the fact they can't seem to sell anything or enough of anything to make a reasonable amount of money.

And I don't care how good of a marketer you are if you're stuck with a product no one wants you'll die broke...

It was Eugene Swartz who said, "Copywriters can not create demand for a product-- the demand HAS TO ALREADY EXIST!" Now sometimes the prospect doesn't KNOW they need that product and that's where good copywriting and a well done marketing plan come into play but the fact remains that the demand has to be there already in some manner. Even the great copywriters fail (quite often) when it comes to trying to sell a product that there is little or no demand for. Don't fall into that trap and don't fall "in love" with your product. Which is another problem I see exposed on many of these posts that start with, "How can I sell more of xyz. I get a lot of traffic to my site and no one buys." HELLO!

Listen buddy that's the world telling you that you've got a "dog" of a product. Do what needs to be done and dump it! Life's too short. Focus on selling stuff people want. And use your copywriting skills to "out-sell" the competition. I have found that to be a much easier way of making money rather than trying to sell snow to Eskimos!

Anyway here's my first method of uncovering top-selling products...

Many, many websites that sell a variety of products all on one site (think of a web-based catalog if you will) will tell you EXACTLY what their top-sellers are! What do I mean by this? Easy! "Top-10" or "Top-sellers" lists that many websites offer to the people visiting. Geez I see these all the top on all sorts of websites selling all sorts of products. Talk about making your job easy!

And I don't think this is a "How to split the atom" revelation but you show me a multi-product site where each product has to "share" space with other products and I would just about guarantee that if you built a site around this one product that you'll sell more of that one product.

Here are the simple steps:
1. Find a site with products that interest you that also has a "Top 10" or a "Top Seller's" list.
2. Take the top seller and find a source for it.
3. Build a website dedicated to this one product. A site that includes dynamite sales copy and wonderful content to help get you natural SE rankings.

It's that simple.

And as stated earlier in this post you could sell the product of awhile and then after you've gained some confidence you could then "tweak" it a bit and create your own product.