Hi Griff,

I'm Not sure on your business idea or Marketing plan.

You might want to Explain a little more about the business for more Feedback...

But...

Start by Analyzing and Determinating the http://en.wikipedia.org/wiki/Demographics
and the Target Market(s) you plan to go after...

Understanding Your Target Market
http://www.allbusiness.com/marketing...ing/848-1.html

Phil