Gee Michael, I try to drag you into a pissing contest but you're to smart to fall for it. Good for you! I do appreciate what you are saying and I must admit that your logic is sound.
In the "Success Factor" you make a darn good case where you said...
"This shows the POWER of (X). It forced them to achieve something they didn't believe they could. (so much for needing belief, as the gurus say, right?)"
I must agree that the (X) factor you reveal in your report is a real secret that works for those who use it. Now some may say that there are no secrets. But if you know it and they don't... it's a secret. And those you don't know your (X) secret would be wise to invest in your "Success Factor".
Cheers,
Steve Shulenski
www.AntiquePhotographyBusiness.com