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Old August 21, 2007, 09:02 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,464
Default The idea for Southwest Airlines was conceived on a napkin...

Quote:
Originally Posted by Phil View Post
And Even though many businesses use custom printed Napkins...

Tons of businesses Don't and still use plain Boring white Napkins... Including Franchises...

Supply them for FREE... With a Paid or a “twisted” business model...

So many other Businesses would Love to get their messages up Close and Personal...

Ads on Napkins... More Doodled on Napkin ideas in Google...

Napkin man
http://www.abc.net.au/catapult/stories/s1783823.htm
http://www.napkinad.com.au/whynapkinad.html

In Defense of a Low-Tech Secret Weapon...
http://www.killianadvertising.com/wp8.html
Thanks Phil... Great idea!

By the way, did you know, the idea for Southwest Airlines (a no-frills, low-cost airline) was first conceived on a napkin?
http://www.southwest.com/programs_se...southwest.html

Also, Richard Branson's scrawled "Virgin" logo was also first created as a hasty doodle on a cocktail napkin.

In my history as a physicist, I can attest that many physics ideas are doodled on napkins (and brown paper bags, table cloths, and whatever is handy at the time!). At one university I know, one on-campus restaurant covers each table with a with plain paper tablecloth, so all the academics can doodle on it to their heart's delight while eating lunch. (There's probably a business idea in there somewhere...)

The word "napkin" comes from the French word "nappe", which means a cloth covering a table, plus the suffix "-kin", which means a small version of it. So a "napkin" literally means a "little tablecloth"! I think it's because - in the old days - everyone would just wipe their mouth and hands with the tablecloth!

Thanks for posting the advertising "twist" on napkins, Phil!

- Dien
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Last edited by Dien Rice : August 21, 2007 at 09:45 PM.
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