Hi JPS,
Thanks for asking.

Here's one good way to market the books whether
in person (the best way), or by flyer.

Carefully choose one advertiser and feature that business.

You have to sell the sizzle.

Go through the coupon book and find one advertiser that
meets the following specifications:

1. Well known (read that...popular)

2. Offering a good to great discount

3. Easily accessable. Preferably within walking distance of your target market

4. The featured advertiser's ad in the coupon book is attractive

The sales presentation will be built on that one advertising offer. The customer eventually will feel they're getting the rest of the discounts in the coupon book as a bonus.

God loves you.
Brent Whinfield.
This EyeCandy Video Draws Subscribers
Like a Bright Lamp Draws Bugs on a Dark Night.
http://www.see-it-on-video.com/ec/main.html