Hi Ankesh,

This topic goes well with Dien’s post about fear.

You said that you wanted to create a program for the mainstream population to watch.

Jay Alexander’s response was about “I can do it, let me SHOW you how you can too!” And I think that’s the way you should go. Dien was on target too.

Look around, and ask “what’s already being done successfully, and how can you do it better.”

In America, our late night TV is flooded with “get rich now in real estate, buying notes, stock market, etc.” Most of these advertoirals are heavy with testimonies, benefits, and results. Of course there’s the irresistible offer to act now!

Think about focusing on TELLING THE STORY of how certain people overcame their obstacles: social, personal, financial, etc. that led them to success. Show the results, and benefits. Provide third party testimonials when you can. Then make an irresistible offer for the step-by-step plan that solves your target markets problems.