Something I didn't write in that post and which is very important is

Even though *I* don't believe a lot of these so-called trends, a lot of people do. And knowing what people are thinking about is good knowledge to have.

Using the Integrity thing as an example... if enough media put it about that Integrity is the latest HOT trend, then it might be time to come out with a product which helps businesses develop Integrity.

After all, the business owners will be reading it every day. They'll wonder about it. Exactly what it is. Even wonder how they can show their customers they have Integrity.

Seeing as the media's doing the job of getting people interested, it makes sense to follow the media's lead.

So even though I don't necessarily believe everything that's reported, I like to try and keep up with it so I can figure out how others will think about it.

Michael Ross.


Think about this...