Thanks Garth!

I bought the "real-world" version of Mischief Marketing a couple of days ago, and I agree it's a great book! Definitely well-worth a download.... :)

It's also full of some pretty cool stories which are examples of the principles.... Here's a "mischievous" example that caught my attention....! :)

In 1967, a band released a new single and circulated it to radio stations --- but didn’t put their name on the label. Producers told disc jockeys only that the name of the group started with a B and ended with an S.

Assuming the new "mystery" single had really been recorded by the Beatles, the DJs played it, the public bought it, and "New York Mining Disaster, 1941" instantly became a huge hit. By the time the follow-up songs "Holiday" and "To Love Somebody" were released, everyone knew who the Bee Gees were.

But wait! There’s more!

In the mid-Seventies, when the popularity of the Bee Gees had waned, producer Robert Stigwood again deployed the same tactic, this time to change perceptions that biased listeners against the group. He released "Jive Talkin’" --- again without putting a name on the label, again generating an aura of mystery, and again launching a surprise new hit.

And so it happened that prejudice, pretension, and narrow-mindedness had once more been usurped, at least for a moment (but all it takes is a moment), by mischief marketing.

The book is full of some good ideas, for a completely different approach to marketing than anything I've seen before.... Thank you for sharing that.... :)

Dien Rice


Mischief Marketing