Let's start with Pamela Noon.... She used to be a television presenter and this may be partly why she decided to create a TV show about her own industry, which is cosmetic surgery.

The first thing she did was find a local in the Blue Mountains to drive her to Sydney. Then the next thing she did was to buy herself a cell phone.

During the drive to Sydney, she was phoning up people in the cosmetic surgery industry to get some people (she was looking at around 5 or 6 people) to be on her show.

She also organized a film crew, and and plane flight to the Gold Coast - her "home turf".

And last - but NOT least - she was phoning companies to look for sponsors who would pay to have their products featured on her TV show. She was asking for $4000 each to showcase their product on her show.

She got to the airport, and flew herself to the Gold Coast. She managed to get I think around 5 people in the cosmetic surgery industry to be on her show.

And she managed to convince five sponsors to pay $4000 each to have their products featured on her TV show.

She spent most of her day telephoning various people to organize the TV show and to organize sponsorships. When she got to the Gold Coast, she chose expensive accommodation at the Sheraton Mirage ($724 per night), but she was also going to film the TV show on the villa that was part of her accommodation.

"Crazy" Ron Bakir decided to hold a dance party.

The first thing was he also asked a local in the Blue Mountains to drive him to Sydney, where he arranged to catch a plane back to his "home turf," which was also the Gold Coast.

On the phone, he managed to organize to use the "Drink Night Club" on the Gold Coast in Queensland, Australia.

He's making it "Crazy Ron's Indy Party" - making use of both his own name recognition (he's well known there from his promotions for his cell-phone stores), and also tying his party in to the Indy 300 motorcycle races which were happening around that time on the Gold Coast.

He also managed to organize sponsorships for the party, so whenever he promoted the party, he also had to promote his sponsors.

He bought some radio advertising time that night, and for the next day too, so on Wednesday night he showed up at the radio station (Sea FM on the Gold Coast) to do a live radio promotion, and did the same thing the next day!

For ticket sales, he used a professional ticket sales agency, though tickets were also going to be available at the door. He was going to charge people $10 for entry.

He was promoting till late, and you could tell by late Wednesday night "Crazy Ron" was exhausted, yet he had to get up at 7.30 am the next morning for his next radio promotion!

Cameron Fisher was organizing TWO events and also selling some products....

First thing he did was he got someone to drive him to Katoomba, a town in the Blue Mountains, where he could catch the train to Sydney. On the train, he organized a plane flight to his "home base" -- Melbourne. He also did all his planning out on a notepad he must have bought in Katoomba, and started his phone calls while on the train.

The first event he was planning was a $500 per head dinner for Thursday night, with an auction included plus a celebrity guest speaker. Here, he was just looking for 20 - 25 people to attend.

For this event, he had to organize a guest speaker, a venue, and some sports memoribilia to be auctioned.

For the short-notice celebrity speaker, he didn't get his first choice but managed to get a local Aussie celebrity, "Dr. Feelgood". A local media personality, she talks about sex issues on TV and the radio!

To promote this event he made all the phone calls himself. He said he got about a 50% success rate for those he called. He must have gotten a list of very wealthy individuals who were interested in auctions and Olympic memorabilia....

The second event he was organizing was a $50 per head business luncheon to be held in three weeks time for 450 people, with Jesse Martin, the youngest person to sail non-stop around the world, as the guest speaker. For this, he hired some telemarketing professionals to make all the phone calls to try to sell the $50 per head tickets.

He also arranged to get some promotional pens (from Wombat Promotions in Melbourne, Australia). He bought 200 pens for $355, and he was planning to sell them for something like $10 - $12 each I think.

So, all three of them spent most of Wednesday making lots and lots and lots of phone calls. And they all, by the way, stayed in six-star hotels that night too - I guess it's hard to break the habit when you're a millionaire!

Okay, coming up.... How they spent Thursday, and exactly where and how they made their money, and what it added up to!

Dien Rice