Thursday....

You may recall that they had 2 ½ days.... Starting Wednesday morning, and ending Friday 5 pm.

All three competitors had organized events for Thursday....

Pamela Noon had organized to shoot her TV show about cosmetic surgery. She has already gotten sponsors (5 of them at $4000 each), and hired a film crew and others to appear on the show. She also had a venue, which was the villa as part of her accommodation at the Sheraton Mirage Hotel she was staying at.

All she had to do that day was to film her TV show. The "guests" she was interviewing and the film crew showed up on time, and she filmed a half hour show - showcasing the 5 products as part of the show, of course, as her end of the sponsorship deal.

The rest of her plan was to fly back to Sydney the next morning to see if she could see some TV executives, to get a TV station to purchase her show.

She filmed her show with no problem....

After that, she decided she'd try to sell the clothes she wore on the show at an online auction site, something like "celebrity clothing." So also she went to a web site designer to sell her clothing for her at an online web site....

While she was in a taxi that evening, she heard an ad on the radio - for "Crazy Ron's" Indy Party. "Ah... that's what my competitor is up to" she thought. A party means lots of people in one place.... She wondered what she could do to make some money from it!

For Thursday, "Crazy Ron" continued promoting, promoting, promoting his party at the "Drink Night Club," which was going to be on that night, promoting it on the radio and wherever he could!

As a further promotional ploy, he arranged to get the "Indy girls" (girls associated with the Indy 300 motorcycle races) to also be there at his party (he paid them $20 per hour just to come to the party).

He was rubbing his hands in excited anticipation at the great party that he was going to hold that night!

What did Cameron Fisher do?

Well, he had his team of telemarketers working selling tickets for the $50 per head business luncheon coming up in 3 weeks time. He already had around 20 people coming to his $500 per head dinner that night. With his team working hard, what else did he have to do but go to the race track!

So Cameron (a race horse owner) headed for the race track, to make some bets on the races. He betted a total of $4000, yet ending up with around $6000 in return! So his luck at the race track that day made him around $2000.

(I guess this is the life you lead when you have your team working for you, instead of having to do all the work yourself!)

Meanwhile, Pamela thought of what she would do to try to profit from Crazy Ron's party.

She bought a bunch of "lucky sticks" (just plain colored sticks, I think).... She spent $9 in total for all of them (though I'm not sure how many she got). The plan was to go to Ron's party and sell them at the door....

That night, Ron held his "Crazy Ron's Indy Party" and Cameron Fisher held his $500 per head dinner.

Pamela stood out the front of the "Drink Night Club" selling the "lucky sticks" for $1 each, telling people that they needed to buy one to come in. "Crazy Ron" came out the front and spotted his competitor there trying to make money from his party! Being a suave guy, he bought 10 lucky sticks from Pamela and said to the camera, "Good luck to the opposition team!"

Cameron had his dinner, and his guest speaker "Dr. Feelgood" gave an entertaining speech. She joked that both she (a media "sex" doctor) and Cameron (a Real Estate man) were in the same business - "position, position, position"!

Then, after the dinner, Cameron held his sports memorabilia auction to the dinner guests. The "crown jewel" item was a sports top signed by all 16 Australian Olympic Gold Medalists, mounted in a frame, with the photos of all the Australian Olympic Gold Medalists surrounding it. It sold for $8,500 - yet that cost him only $2,900.

The beauty of the auction idea was that it didn't really cost Cameron anything to put on. He managed to get all the items he put on auction on the basis that he only paid for them if he sold them - for above the amount it would cost him, of course. So, if something didn't go above the reserve, he didn't have to pay anything. But if it sold, he pocketed the profit!

That was it for Thursday.... "Crazy Ron's" party was a big success! Cameron Fisher's dinner went off without a hitch! And the filming of Pamela Noon's TV show went fine (though she hasn't sold it yet)!

In the final part, what last minute things they did on Friday - and the final profit results. :)

Dien Rice