Okay Phil,
I'll pick a popular niche, say Emergency Room Nursing.

I'll contact some local hospitals and urgent care clinics HR departments and see if I can find out what kind of qualities they're looking for in new hires.

Then, I'll contact the local U (Weber State U.) and talk with their video production dept.

I'll need a nice male or female voice for the interview. I speak well, and may do this myself to start, but I'll probably look for voice over artists later.

Domain Name? UtahNurses.com?

Lemme do some phone work first to check demand. I'll post later with some results.