Yes, it does BUT not until you are further into the article than most folks will bother to go.

What needs to be done here is to tighten up your first half of the article to eliminate a lot of the confusing martER/marketEE usage (the terms are too similar and thusly confusing) and get right to the jist of the message. If the first half of the article matched the second half in simplicity and impact, you'd have a dynamite article.

Hope this is helpful.

Sandi Bowman