It's called Price Gouging just like the following story...

It's a Great idea if you can pull it off and Convince Consumers that your Products are Better than others even if they're Not...

Monoprice is a Great Example... Top Quality cables at Amazing prices...

Can you “twist” a business out of it? You sure Can... Become a Monoprice Reseller and Re-Brand your own Profit Monster...

If you Do your Homework... You'll Find all kinds of Network Solutions/Monster type Re-Workable business ideas...

HDMI Cable: Price Gouging?
http://gizmodo.com/gadgets/deals/hdm...ing-180281.php
http://www.monoprice.com/

How to Get Top Dollar for Your Goods and Services
http://www.newyorklife.com/cda/0,3254,13988,00.html

Phil