Great example... Story of Re-Inventing a well known product into a Smart Fresh idea...
Nice little Niche in the Millions...
Bet there are more “Twistable” ideas in this one...
Good industry Research and interesting Marketing ideas all about it...
Anyone remember the Movie where the Classified Obituaries became a Direct Marketing business idea...
Hopefully you don't because it was kind of Scammy...
But there are Many other Honest and Creative ways to Get into the Bible business...
Bibles designed for every age and taste
http://www.sfgate.com/cgi-bin/articl.../MN2UUEE9E.DTL
http://www.zondervan.com/
Phil