Quote:
Originally Posted by -TW
Ankesh + I have had this discussion at least once before.
Imo, here are the 3 "B"s to avoid at all costs (because they are myths)...
"B"e a magnet.
"B"uild a better mousetrap and the wolrd will beat a path to your door.
"B"uilt it and they will come.
-- TW
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Out in the desert between Phoenix and Tucson is the world center for Skydiving. The area is the "world" capital for skydiving.
There is a 40 million dollar simulator wind tunnel. They built it. And people come.
From all over the world. From the military. From every state.
In Northwest Ohio is Cedar Point...with the greatest number of roller coasters in the world...they built roller coasters...and people come.
Disneyland, Disneyworld.
There ARE many examples of "build it, and they will come" fields of dreams out there. Knowing what your market wants preceeds this, but it is not a "myth", imo.
Also, a better mousetrap? I got a new can opener for Christmas (what a silly gift I thought)...it is great. One of those one button push ones that cut the lid off without sharp edges...works GREAT. It is a far superior MOUSETRAP than what WAS out there.
They apparently have done some pretty big business too, OF COURSE they used push advertising with infomercials...there are scores of examples of building a better mousetrap...and the better mousetrap does attract a market.
But, I'm not going to beat what I consider to be a "dead horse" discussion with you TW, fair enough?
gja