Would you agree that having, "build it and they will come" as your marketing plan is risky, at best? -- Akin to buying a lottery ticket.

For every example of that idea being successful, I can, of course, give you millions that were not.

Besides, Disney World advertises -- a lot. Do they have the numbers to justify all that outlay? I'm sure they do. Even as big a 'magnet' as they are.

-- TW