In The Godfather.

The old lady's landlord. He yells at Don Corleone and thinks he's crazy.

Then something happens -- we're not sure exactly what.

He ends up coming to Corleone's 'office' and apologizing profusely -- eagerly agreeing to anything he says.

Corleone even seems amazed and BEMUSED by his own 'power' over this guy.

What made Corleone the 'center of the room?'

POWER.

The reputation of being a KILLER.

I guess that's ONE WAY to 'market' yourself.

"If you don't go along with my power, I will have someone hit you over the head with a baseball bat -- but I'll never come right out and say that. It's just 'understood' by everyone."

How can we relate that example to the real/business world?

How can we 'motivate' others to 'submit' to our 'power?' (without having to kill anyone first!)

-- TW