Gordon, excellent point on Toll Positioning.
Since I'm a little slow, I'm still trying to get my head around it.
I understand what a toll position is (I think) but how to find and set one up eludes me right now.
As far as what I'm doing, my mailer is a pre-qualifier and I will offer a free 15 minute telephone consultation which should further qualify anyone who takes the initiative to call.
Looking for upfront and (if web work) setting it up so that I have ongoing income and work.
TW, glad you enjoyed it.
Larry