Dien:

Almost 20 years ago, I was a guest speaker at a Newsletter publishing conference ... sponsored by a group of "journalists."

All day long, the speakers went on and on about the need for sophisticated graphics, and journalistic style, in newsletters.

When it was my turn to speak, I advised that over-sophisticated audience that the "ONLY" reason for publishing a newsletter was to "sell" your other products. Content, style & graphics weren't really important - IF - you gave the readers what you promised and what they wanted.

The whole group was ready to throw me out. I had sinned against "journalism" by mentioning that nasty word "sell." -- Then they wonder why "journalists" are the lowest paid professionals.

Jim


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