John,
Personally I don't like either.
Firstly they don't use the word 'You' which immediately involves the person reading the line and makes it more personal.
And I also don't like the 'Lot More' part. Lot more, makes it sound like it could be something other than money, sure we all might know it's money, but often not everyone who reads your sales piece might be directly on your wave lenght.
I know that sounds a little insulting to people, but there are some stupid people out there who happen to have money. (Now it's really insulting)
What about.....
You're Going To Learn How To Use My Simple, Yet Powerful Method That Easierly Shows You How To Turn $10,000 Into $100,000 Within 30 Days.
I usually favor the longer headline as you can see. For me it lets you involve the reader more at the very begining, more so than just 'How To Make More Money'
Plus the longer headline lets you be more specific.
You'd think I would have answered you question by now right?.....Okay like I said, I wouldn't use either, but if you made me choose I'd go with...
My Quick and Easy Method to Turn $10,000 into a LOT More.
At least it does involve 'yourself' if not your reader and makes an attempt at making the lead-in somewhat personal. but I still don't like the lot more part....did I mention that I don't like the lot more part???;0)
HTH
Richard
NetRAGE