Cycling legend Sheldon Brown passed away on February 3rd.
He was well-known and loved for his wisdom, tech savvy and
dedication to the cycling community.

His long-time association with Harris cyclery in MA, lead him into
marketing, although he disdained what he called the 'marketing droids'.

Check out his website for examples of his marketing genius,
like this salesletter for 'Product W'
http://sheldonbrown.com/w.html

Stephan