Matt

Thanks for asking, that's a good question.

Let me give you my view on the distinction

When I think of prospecting as I did when I was in real estate, I would call homeowners out of the cross reference directory and try to find someone who was thinking of selling now or in the future.

When I think of lead generation , I think of how I would place ads in the paper, or farm a subdivision with a postcard or letter ....the "prospect" who responded was now considered a "lead"

So , in my opinion I would say prospecting is more of a "physical" approach such as calling or knocking on the door as opposed to lead generation being a more "passive"approach such as mailings, classified ads , etc.

What type of business are you talking about?