Ankesh:

Gary can use that word if he wants. He can use any word. Anyone can.

I simply gave MY opinion on it. *I* won't use those words. *I* won't be a part of any market that readily accepts those words in sales letters. And *I* think Gary is wrong for using those words.

In fact, every time I see a word like that in Gary's writings, I don't see any good reason for it being there. It appears to be there just for the sake of being there. It doesn't add to his writing. I am turned off by it. And that is my opinion.

It makes him out to be a Yobbo. Uncouth. And that is MY opinion. An uncouth Yobbo who knows a truckload about marketing and writing sales letters - probably forgotten more than any of us would ever learn.

Imagine Warren Buffett writing F market downturn F made us lose F money. Just doesn't cut it. And using the F doesn't add to the writing.

Supposedly Gary's market is high-priced and successful business owners who can afford to pay him $15,000 an hour plus 5%. And if you don't like his use of words you can go jump.

That's his attitude. Works for him.

What I'm getting at is that we all have our own standards of what we consider acceptable under certain conditions. Hammer hammer hammer miss BANG oh F.

My opinion is that those words are not acceptable for sales letters.

That's the wonderfulness of a board like this... we can agree and disagree and it's all right.

As Jim Straw says... we are all right and we are all wrong.

Michael Ross