Kay,

That is very good advice. The line of products this company is working on is pretty extensive. Well over 25 individual products and over 150 once you figure in fragrances.

I think what I will suggest to them is to use several names, rather than just one name for the whole line. Then they can test and see what names sell the best... in other words a test. I like "Laurelbrook".

Take care,

Mike Winicki

> Like you said, pure and natural is overused
> and even ones like basic and essentials
> might be taken. Better check trademarks.
> To stand out, what about a somewhat unusual
> first name - probably feminine, like
> "Raphaela" or something like that.
> Or a made-up name like "selanna"
> or an unusual place name like
> "Laurelbrook" or... well, you get
> the idea.