Even with "christening" each individual product you could still have one unifying name for the line as a whole, one which would relate all the products to itself and also each other.

When I read the suggestion about giving a *name* to each item (a terrific idea; wish I'd thought of it!), the first thing that came to my mind (as a unifying concept) was the Latin word for a feminine name: NOMINA.

To me the connotations of that word include the elements you were looking for (pure, natural, fundamental, unaltered, etc.). Plus, because the word sounds European, IMHO I think it adds the additional impression of worth, class & chic.

Further, since NOMINA itself serves as a root word in many languages (nom is part of the word for name in many if not most European languages) this would (again, IMHO) imply other desirable attributes: dependable, everlasting, traditional, a gift/secret handed down from the ancients or perhaps even the gods, etc.

When it comes to marketing, a model who "looks" like the name of the product could be used to promote it..."I am Laurelbrook, the smooth cool lotion of springtime renewal..." The models/names could represent varied ethnicities to broaden the appeal of the line. And if/when the manufacturer decided to expand to men's products, the name for the line waits in the wings to be used: NOMINUS, the Latin for a masculine name.

I hope you can find some use in these suggestions. The overall naming idea sparked my imagination this morning and sprouted all these follow-ups. If you'd like to hear more of 'em, I'd be glad to share.

Eve §:)