> Even with "christening" each
> individual product you could still have one
> unifying name for the line as a whole, one
> which would relate all the products to
> itself and also each other.

> When I read the suggestion about giving a
> *name* to each item (a terrific idea; wish
> I'd thought of it!), the first thing that
> came to my mind (as a unifying concept) was
> the Latin word for a feminine name: NOMINA.

> To me the connotations of that word include
> the elements you were looking for (pure,
> natural, fundamental, unaltered, etc.).
> Plus, because the word sounds European, IMHO
> I think it adds the additional impression of
> worth, class & chic.

> Further, since NOMINA itself serves as a
> root word in many languages (nom is part of
> the word for name in many if not most
> European languages) this would (again, IMHO)
> imply other desirable attributes:
> dependable, everlasting, traditional, a
> gift/secret handed down from the ancients or
> perhaps even the gods, etc.

> When it comes to marketing, a model who
> "looks" like the name of the
> product could be used to promote
> it..."I am Laurelbrook, the smooth cool
> lotion of springtime renewal..." The
> models/names could represent varied
> ethnicities to broaden the appeal of the
> line. And if/when the manufacturer decided
> to expand to men's products, the name for
> the line waits in the wings to be used:
> NOMINUS, the Latin for a masculine name.

> I hope you can find some use in these
> suggestions. The overall naming idea sparked
> my imagination this morning and sprouted all
> these follow-ups. If you'd like to hear more
> of 'em, I'd be glad to share.

> Eve §:)

Eve,

Some outstanding thoughts there...

I find the whole skincare/haircare category to be very interesting not too mention very competitive.

Honestly I'm not sure how well these "mostly-natural" products are going to sell. I think the most important competitor probably is "Bath & Body". The goal is to offer products that are of superior ingredients to B&B but at B&B prices (for the most part). There are a lot of companies out there selling "mostly-natural" products but for the most part that end of the industry is pretty fragmented and my guess is that if someone can get out there and establish themselves as the number #1 they could get a good chunk of the market.

I like your thoughts if you have any more you would like to share (either good or bad) please keep them coming.

Thank you,

Mike Winicki