> I think words like
> "natural" are overused and I'm
> looking for something unique and striking.

> Any thoughts?

> Thank you,

> Mike Winicki

Mike,

I have been involved with natural preventative health and the organic food industry for 20+ years.
IMHO: The reason "natural" is used so much is that it works. I know it seems overdone, but if it didn't sell product, they wouldn't keep using it.

I have seen people in the organic business, try and come up with a "new & catchy" sales term, but the consumers didn't know what they meant, so it was a big, expensive flop. Natural is something most people know or think they know, so it is a safe bet. "Bio-Pure" or some such would go right over their heads, unless you have millions to spend on education and brand recognition.

Remember what all the marketers tell us: You need to sell them what they want, NOT what we think or know they need. The consumer's "wants" control the success of a product.

How many of us could name a really great thing that people should have bought, because they needed it, but it flopped because they didn't want it, or know they needed it.

Personally, that's one aspect of marketing that I don't care for. I think you should be able to put out a really great product that they need, and of course, they should want it right? It doesn't seem to work that way.

I would like other people's opinions on that.

Natural does work, even if it's "overdone". I would put the new, exciting terms in the sub-heading or byline.

That 2 cents being said: "Purely Natural", "Naturally Pure", "Simply Pure", Purely Simple", "Naturally Pure & Simple"

It's hard to get away from natural because consumers relate to it so well. Not to use it would be like trying a search with the main keyword missing: some results, but not the majority that you're looking for.

After 20 years of trying to educate people about health, chemicals, additives, pesticides, household cleaners, and all the other garbage that industry has cooked up for our "good", I can tell you that it's an uphill battle. Even with the huge trend in that direction, there is still a tremendous need for more education.

Good reason to KISS it: keep it simple, so the most people understand it. Use a term that everyone knows and is comfortable with.

Sounds like a wonderful product, where can we get some? :-)
I wish you the best with it.

Sincerely, Dave Horn

PS: FYI - Do you know why they genetically modify soybeans? So they can spray the whole field with Roundup weed killer, and it kills everything but the soybean plants!! Just think; if you don't buy organic soy products, then you are eating soybeans that may have soaked up herbicide several times, but the plant's DNA is changed so that it doesn't kill them. Roundup is a systemic killer, it is taken into the plants cells and translocated to every part of the plant. That's why it can go down and kill the roots of stubborn, difficult weeds. Do yo think it doesn't go into the beans as well?

And in spite of the fact that the majority surveyed would like mandatory labeling, they still don't have to.

How about mouse DNA in your tomatoes for longer shelf life? Etc, etc, etc...

None for me, thanks.
If you're not eating organic, what are you eating? Do you know?

I will soon be going online with this kind of info. I will have a newsletter if anyone is interested in organic farming, gardening, or natural health.


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