Re: Why Am I Not Surprised....
Rooster -
> That many of these same subjects appear in
> the Spam ads that appear in our inboxes all
> too frequently?...The answer of course is
> that however you go about marketing it this
> is the stuff that is selling...
I'm not going to debate the value of the products offered. However, Mike is giving us a world class education here. Do you know what one of the most highly read publications on the planet is? It's the "National Enquirer." Their copywriters are also some of the best paid copywriters in the business. And ads in the "National Enquirer" cost a small fortune. Why is this? Because even though no one will admit it, people read it and they must be buying from the advertisers. Many a marketing "guru" suggests studying the tabloids to learn how to write attention getting copy.
Rick Smith, "The Net Guerrilla"
|