Let me ask you about the WOW factor you haven't
found yet.

You talk about the great features but what about
the great benefits. WOW

What sold you on the product. Was it the features
or the benefits.

I also struggle with USP. I can feel but can not
always express in word the WOW factor as you have
said.

I am learning every day and working at focusing
on benefits even though features are important.

I hope others will post on this subject and shed
some light that will be helpful to the rest of
us that want to do better with our USPs.




Starting With A Marketing Plan - The SWAMP