I should have clarified my post a little better. The purpose of posting wasn't to prod others to think of a "WOW" for the product line I'm working on but to get them to look at product development from an angle I rarely see from entrepreneurs, i.e. the customer's perspective.

Over the course of any week I generally talk to half-a-dozen entrepreneurs over the phone and another half-a-dozen in person. Rarely, and I mean rarely do folks look at their product or service from any other perspective than their own.

By the way I have come up with a couple potential "WOW" factors for my product line... I'll discuss them as I get further into the project.

You made some good points on your post. Sometimes you just have to "do it".

Take care

Mike Winicki