Edward,

As I posted in my response to Mike Ross, I started this thread not to find a "WOW" factor for the line of products I'm working on but to prod other folks into talking about a topic that I think gets a pretty short shift. I (think) the normal response most marketers give a product that is unsuccessful is that the marketing was poor for that product rather than it was DOA out of the chute because it had nothing special about it. In other words no "WOW" factor.

Take care,

Mike Winicki