> Let see the credit card company does not buy
> your product or service. It may collect for
> you but that is all.

Actually, ClickBank does buy the product from the seller. It then resells it to the buyer. That is how the ClickBank model is set up.

Basically what happens is you send your customer to ClickBank. ClickBank verifies that the customer has the means to purchase the product (ie: they verify the credit card). Then ClickBank purchases your product for 92.5% of retail minus $1.00 and resells it to the customer for full retail. They then credit your account and any affiliate account.

This process alleviates the need for the seller to have their own merchant account.

The best offline analogy I can think of for Clickbank is a consignment shop. The shop processes the sale, takes their cut and passes the rest on to the seller.




Finally -- You Can Download and Manage Your ClickBank Sales Data Offline